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Introducing the HRC 01

An uncompromising pursuit to create a timeless and understated silhouette, coupled with superior comfort, support and durability led us to create the HRC 01 - our take on the classic boxer brief.

Currently available in Triple Black and limited edition Black & Gold.

Testimonials

We invited fifty men to put the HRC 01 through its paces. We were blown away by the comments we received back.

    ★★★★★

    I've never felt underwear like it. Genuinely. The best fit. The greatest comfort. The best look. If I go out, I wear them. If I have a big day, I wear them. If I want to simply feel good, I wear them. No other pants get a look in now.

    — James, London
    ★★★★★

    I didn’t realise how much I needed a product like Horace underwear until I wore them for the first time. It’s an immediate upgrade that I appreciate many times over.

    — Rob, Copenhagen
    ★★★★★

    The fit is spot-on, they are comfortable and offer support without feeling too tight. The breathable fabric makes them great for everyday wear. Additionally, the attention to detail is what sets them apart from your regular boxer shorts. I highly recommend giving them a try if you're looking for something reliable, well-crafted with a little added swag.

    — Mathieu, Lisbon
    ★★★★★

    This underwear is the holy grail of underwear. Comfortable and simple. Didn’t notice I was wearing them which was odd but good.

    — Paolo, London
    ★★★★★

    The thing I loved the most is how wearing them simplified my day. The fit and comfort levels were so good I was able to put them on and forgot about them until it was time to take them off.

    — Roy, London
    ★★★★★

    I’ve spent years searching for underwear like this. It ticks all the boxes. Next level comfort. Perfect leg length that feels ‘tailored’ around my legs. I’d happily get rid of all current underwear and start again with these.

    — Liam, Amsterdam

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Responsibly-made, premium underwear with a timeless and understated aesthetic. Daily essentials meticulously designed to elevate your day.

Good days start with good underwear.

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