Our quality promise

By upgrading to Horace, we actively encourage you to buy less underwear, but at a higher quality. This pays off for you, and for the planet.

Feel-good fabrics, built to last

We are uncompromising with the quality of our underwear. We work with European suppliers only, and know them by name. Every element of our product has been carefully considered, from the texture of the waistband, the detailing of the stitching, to the removal of any scratchy labels. In fact, this care and attention led us to add something completely new - a hanging loop. After all, underwear this good doesn’t belong on the floor.

Main fabric

45% Supima Cotton - Supima is twice as strong as regular cotton and inherently softer and more luxurious due to its extra-long staple fiber. 

45% Lenzing Modal - Plant-based modal adds softness and breathability, and makes your underwear less likely to fade, pill or shrink. 

10% Lycra - We choose to include a small amount of synthetic fiber to ensure our underwear holds to the body, keep their shape and last for longer. Following some rigorous wear tests we found even after 48hrs our underwear still held up.

Waistband

For supreme softness and a level of elasticity that holds but never feels 'pinchy', our elastic is constructed from:

70% Polyester Soft Dye
7% Polyester
8% Nylon
15% Elastane

Hanging loop

100% Polyester - After testing numerous materials we found this gives the strength and durability we were looking for coupled with a softness that prevents any irritation against the skin.

Internal transfer

The product and care information is applied to the inside left leg of our underwear. The transfer is produced with water-based inks and does not contain any harmful chemicals.

Packaging

Our packaging is modest, recyclable, and reusable.

Product care

We encourage you to reduce the environmental impact of your underwear by washing them at a low temperature and hanging them to dry. Underwear should be disposed of clean, at your nearest textile recycling deposit point.